Welcome To

VELOCE DRIVING

With over 50 years of combined experience across motorsport, automotive and driver development, Veloce provides specialist management, automotive and driver-development services to racing drivers, private clients, families and organisations.

Our work spans Veloce Motorsport Management, Veloce Private Office and Veloce Driver Development — three specialist areas united by an independent, highly experienced and genuinely individual approach.

Welcome to

VELOCE DRIVING

With over 50 years of combined experience across motorsport, automotive and driver development, Veloce provides specialist management, automotive and driver-development services to racing drivers, private clients, families and organisations.

Our work spans Veloce Motorsport Management, Veloce Private Office and Veloce Driver Development — three specialist areas united by an independent, highly experienced and genuinely individual approach.


Veloce Motorsport Management

We provide motorsport management and driver development for racing drivers and their families, helping to build the structure, strategy and support required for a serious racing career.

From championship and team selection to testing programmes, driver development and long-term career planning, we help drivers make better decisions at every stage of their progression through motorsport.

Our approach also includes commercial strategy, sponsorship and partnership development. Rather than simply selling space on a racing car, we build commercially valuable programmes around drivers that can help businesses achieve measurable objectives — creating stronger, more sustainable partnerships and racing careers.

Veloce Private Office

Veloce Private Office provides independent automotive advice and support for private clients, families and their representatives, offering a single trusted point of contact across the ownership and use of their cars.

From vehicle sourcing and acquisition to collection management, logistics and independent advisory, we help clients make informed decisions and manage the practical complexities of owning significant or multiple vehicles.

Our work can also include driver development for owners, family members and staff, creating a genuinely joined-up automotive service. Because Veloce is independent, our recommendations are based on what is right for the client rather than dealer or broker commissions.

Veloce Driver Development

We provide advanced driver training and performance coaching for road, track and high-performance driving, working with drivers who want to understand their car better and develop their skills beyond conventional instruction.

Our programmes range from advanced road driving and bespoke training at UTAC Millbrook to track-day coaching and high-performance driver development. Each programme is tailored to the individual, their experience, their car and what they want to achieve.

Our coaching follows The Veloce Method, developing understanding, awareness and technique so that drivers learn not simply what to do, but why the car behaves as it does — building smoother control, greater confidence and better decision-making behind the wheel.



Our Founders

Founded on a passion for motorsport, driving, and coaching, Veloce Driving was established by racing drivers Kat Impey and Richard Bott.

With over 50 years of combined experience in the motorsport world, both as drivers and coaches, Kat and Richard bring a lifetime of expertise and a genuine passion for driving on both road and track.

They’ve worked closely with some of the most prestigious sports and luxury car manufacturers, as well as leading non-automotive luxury brands.

Veloce Driving also partners with top experts in fields such as psychology, fitness, wellness, and media, ensuring holistic support for every aspect of driver development.

Kat Impey profile

Kat Impey

Co-Founder | Driver Development & Motorsport

Kat is an internationally experienced driver coach and motorsport professional, with more than two decades working across road, track and competitive motorsport.

Her work spans high-performance driver development, racing-driver coaching and programme management, combining technical understanding with an ability to develop the individual behind the wheel.

Alongside Veloce, Kat has worked extensively with Porsche as an international driver coach and brings that experience into the development of Veloce clients and racing drivers.


Richard Bott profile

Richard Bott

Co-Founder | Strategy, Commercial & Driver Development

Richard brings more than three decades of experience in driver development, automotive training and motorsport, with a particular focus on understanding how drivers learn, develop and perform.

Within Veloce, he works across programme strategy, commercial development and private-client advisory, helping shape the structure behind Veloce’s driver, motorsport and automotive programmes.



Why Choose Veloce Driving?

At Veloce Driving, we offer a truly holistic approach to driver development and event delivery.

By combining our extensive knowledge and experience with the expertise of a world-class team, we ensure that every client receives exceptional, tailored service.

Learn more about our values.

In-depth, detailed knowledge and experience

Holistic mentoring and management programs

Support for juniors, serious amateurs, and career-minded professionals

Client-centred, nurturing approach – your success is our success

Genuine coaching qualifications in areas like NLP and sports performance

A world-class team of leaders in their respective fields

A proven track record in delivering outstanding events and coaching

Get Race-Ready with Expert Coaching – Contact us Today!

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