Welcome To
VELOCE DRIVING
With over 50 years of combined experience across motorsport, automotive and driver development, Veloce provides specialist management, automotive and driver-development services to racing drivers, private clients, families and organisations.
Our work spans Veloce Motorsport Management, Veloce Private Office and Veloce Driver Development — three specialist areas united by an independent, highly experienced and genuinely individual approach.
Welcome to
VELOCE DRIVING
With over 50 years of combined experience across motorsport, automotive and driver development, Veloce provides specialist management, automotive and driver-development services to racing drivers, private clients, families and organisations.
Our work spans Veloce Motorsport Management, Veloce Private Office and Veloce Driver Development — three specialist areas united by an independent, highly experienced and genuinely individual approach.

Veloce Motorsport Management
We provide motorsport management and driver development for racing drivers and their families, helping to build the structure, strategy and support required for a serious racing career.
From championship and team selection to testing programmes, driver development and long-term career planning, we help drivers make better decisions at every stage of their progression through motorsport.
Our approach also includes commercial strategy, sponsorship and partnership development. Rather than simply selling space on a racing car, we build commercially valuable programmes around drivers that can help businesses achieve measurable objectives — creating stronger, more sustainable partnerships and racing careers.
Veloce Private Office
Veloce Private Office provides independent automotive advice and support for private clients, families and their representatives, offering a single trusted point of contact across the ownership and use of their cars.
From vehicle sourcing and acquisition to collection management, logistics and independent advisory, we help clients make informed decisions and manage the practical complexities of owning significant or multiple vehicles.
Our work can also include driver development for owners, family members and staff, creating a genuinely joined-up automotive service. Because Veloce is independent, our recommendations are based on what is right for the client rather than dealer or broker commissions.
Veloce Driver Development
We provide advanced driver training and performance coaching for road, track and high-performance driving, working with drivers who want to understand their car better and develop their skills beyond conventional instruction.
Our programmes range from advanced road driving and bespoke training at UTAC Millbrook to track-day coaching and high-performance driver development. Each programme is tailored to the individual, their experience, their car and what they want to achieve.
Our coaching follows The Veloce Method, developing understanding, awareness and technique so that drivers learn not simply what to do, but why the car behaves as it does — building smoother control, greater confidence and better decision-making behind the wheel.
Our Founders
Founded on a passion for motorsport, driving, and coaching, Veloce Driving was established by racing drivers Kat Impey and Richard Bott.
With over 50 years of combined experience in the motorsport world, both as drivers and coaches, Kat and Richard bring a lifetime of expertise and a genuine passion for driving on both road and track.
They’ve worked closely with some of the most prestigious sports and luxury car manufacturers, as well as leading non-automotive luxury brands.
Veloce Driving also partners with top experts in fields such as psychology, fitness, wellness, and media, ensuring holistic support for every aspect of driver development.

Kat Impey
Co-Founder | Driver Development & Motorsport
Kat is an internationally experienced driver coach and motorsport professional, with more than two decades working across road, track and competitive motorsport.
Her work spans high-performance driver development, racing-driver coaching and programme management, combining technical understanding with an ability to develop the individual behind the wheel.
Alongside Veloce, Kat has worked extensively with Porsche as an international driver coach and brings that experience into the development of Veloce clients and racing drivers.

Richard Bott
Co-Founder | Strategy, Commercial & Driver Development
Richard brings more than three decades of experience in driver development, automotive training and motorsport, with a particular focus on understanding how drivers learn, develop and perform.
Within Veloce, he works across programme strategy, commercial development and private-client advisory, helping shape the structure behind Veloce’s driver, motorsport and automotive programmes.
Why Choose Veloce Driving?
At Veloce Driving, we offer a truly holistic approach to driver development and event delivery.
By combining our extensive knowledge and experience with the expertise of a world-class team, we ensure that every client receives exceptional, tailored service.
In-depth, detailed knowledge and experience
Holistic mentoring and management programs
Support for juniors, serious amateurs, and career-minded professionals
Client-centred, nurturing approach – your success is our success
Genuine coaching qualifications in areas like NLP and sports performance
A world-class team of leaders in their respective fields
A proven track record in delivering outstanding events and coaching
What Our Clients Have To Say
I highly recommend this to anyone looking to build driving confidence, either for themselves or a family member.
Alex V / Luxury Car Owner
What Our Clients Have To Say
Now I look forward to driving with excitement instead of anxiety.
Emma R / International Client
What Our Clients Have To Say
Kat and Veloce Driving Team helped me source the perfect car that met all my requirements.
David K / International Client
What Our Clients Have To Say
I can’t recommend these guys enough if you’re after a one-of-a-kind experience that goes far beyond expectations!
Kip H / Luxury Car Enthusiast
What Our Clients Have To Say
If you’re passionate about enjoying your car in the right setting, their events are a must.
Tom W / Luxury Car Owner
What Our Clients Have To Say
With Veloce’s team behind us, we feel prepared to keep progressing toward GT racing and beyond.
Anon / Championship-Winning Drivers
What Our Clients Have To Say
Veloce Driving’s expertise in motorsport management is second to none.
Sarah P / Racer
What Our Clients Have To Say
Working with Kat and the Veloce Team has been a game-changer for my racing career.
James C / GT Racing Driver
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
What Our Clients Have To Say
Thoroughly recommend Veloce Driving and their team
Andy H / Regular Track Day Client
What Our Clients Have To Say
Kat’s Enthusiasm for driving is infectious
Mark S / Regular Track Day Client
What Our Clients Have To Say
Working with them is one of the best decisions we’ve made.
Our son (15 years) has been working with Kat and Richard for one year now, and they are absolutely fantastic. Working with them is one of the best decisions we’ve made.
Neither I or my wife have any motorsport background, so when our son first sat in an indoor kart for 'some fun' and we started to receive feedback from experienced indoor and outdoor karting racers saying he has talent, we had no idea what to do next. To us, motorsport was the unknown, unavailable to normal people, and from the outside, it looked incredibly complex and intimidating.
In just 12 months from joining Veloce Driving, Kat and Richard have taken our son from karting to passing his ARDS racing licence, to track days, and even positioned him to take part in a testing day with a racing team. They are now working hard to prepare Jake for his first year in car racing.
We can’t rate Veloce Driving and Kat and Richard high enough. If you’re looking to jump into motorsport, it is possible, and Veloce Driving is the place to start, regardless of age. They are the real deal.
Thanks, Kat and Richard!
Becky & Simon C /
What Our Clients Have To Say
I highly recommend this to anyone looking to build driving confidence, either for themselves or a family member.
I wanted a course for my son after he bought a high-performance car, as I was concerned about his lack of experience. Veloce put together a bespoke high-performance confidence course, and the team’s approach was professional, patient, and completely tailored to my son’s needs. He genuinely enjoyed it, which made a huge difference as his enthusiasm for the course grew. He hadn’t expected it to be so much fun, especially since many courses come across as very serious or even preachy. Most importantly, he felt his driving improved significantly after just a few sessions, and, as his dad, my worries about him in a high-performance car completely vanished. I highly recommend this to anyone looking to build driving confidence, either for themselves or a family member.
Alex V / Luxury Car Owner
What Our Clients Have To Say
Now I look forward to driving with excitement instead of anxiety.
I’d always been a bit hesitant when it came to driving, but Veloce Driving’s confidence-building course changed everything. Kat’s methodical approach and calm demeanor helped me overcome my fears and improve my driving skills. Now I look forward to driving with excitement instead of anxiety. I’m so grateful for her guidance and support—this course was truly life-changing!
Emma R / International Client
What Our Clients Have To Say
Kat and Veloce Driving Team helped me source the perfect car that met all my requirements.
Kat and Veloce Driving Team helped me source the perfect car that met all my requirements. She handled everything from start to finish, making the process stress-free and enjoyable. Her industry knowledge is impressive, so much so, we jokingly call her 'The Oracle.' Even after providing the service, she’s always happy to advise and guide. I knew I could trust her to find the best options available. She also arranged for secure storage and regular maintenance, which has given me total peace of mind. I would recommend her services to anyone looking for a professional, personalized experience.
David K / International Client
What Our Clients Have To Say
I can’t recommend these guys enough if you’re after a one-of-a-kind experience that goes far beyond expectations!
We were lucky to secure a spot on one of Veloce Driving’s luxury events in London, and it was an experience beyond anything I could have arranged myself. Every venue and experience was exclusive and carefully chosen, creating a real sense of privilege and excitement throughout. From start to finish, every detail was seamless, making it truly unforgettable. It wasn’t just an event—it was a unique way to enjoy London, with access to places that felt like they were reserved just for us. I can’t recommend these guys enough if you’re after a one-of-a-kind experience that goes far beyond expectations!
Kip H / Luxury Car Enthusiast
What Our Clients Have To Say
If you’re passionate about enjoying your car in the right setting, their events are a must.
The private track days that Kat and Jackie organized for us were unlike anything I’ve ever experienced. Every detail was perfectly tailored—from exclusive track access to top-notch luxury hospitality. It was an unforgettable day that let my friends and me push our cars to their limits in a safe, professional environment. If you’re passionate about enjoying your car in the right setting, their events are a must. We can’t wait for the next one!
Tom W / Luxury Car Owner
What Our Clients Have To Say
With Veloce’s team behind us, we feel prepared to keep progressing toward GT racing and beyond.
As two drivers early in our racing careers, with big ambitions to reach GT championships in the future, we couldn’t have asked for better support than what we’ve received from Kat, Richard and the entire Veloce Driving team. Their mentorship, coaching, and management cover every single aspect of our racing, both on and off the track. This season, we both won our championships, competing against drivers with far more experience in incredibly competitive fields. Having worked with other coaches before, we can honestly say that Veloce does things differently—they leave no stone unturned, whether it’s technique, strategy, off the track preparation with their experts, or mindset. We couldn’t imagine going anywhere else for our development. With Veloce’s team behind us, we feel prepared to keep progressing toward GT racing and beyond.
Anon / Championship-Winning Drivers
What Our Clients Have To Say
Veloce Driving’s expertise in motorsport management is second to none.
They didn’t just help me improve my lap times—they connected me with sponsors and guided me through the complexities of managing my racing career. Their insight covers everything from fitness to race-day tactics, and it’s made a huge, noticeable difference for me. I couldn’t have asked for more dedicated and knowledgeable mentors!
Sarah P / Racer
What Our Clients Have To Say
Working with Kat and the Veloce Team has been a game-changer for my racing career.
Their team of experts, each the best in their field, brings a deep understanding of both driver performance and motorsport strategy that has taken my skills to the next level. Thanks to their guidance, I’ve secured wins and podium finishes and have never felt more confident on the track. Kat and the team’s mentorship goes beyond technical advice; they’ve helped me build the mental resilience needed to stay competitive under pressure. I highly recommend Veloce Driving to any driver looking to elevate their performance and achieve real results!
James C / GT Racing Driver
What Our Clients Have To Say
Unmatched Expertise on Track
The coaching from Kat during the open track day was simply unmatched. She broke down complex techniques into manageable steps, and I could see a real improvement by the end of the day. I’m excited to continue working with Veloce.
Dave B / Edinburgh
What Our Clients Have To Say
"...simply unforgettable..."
Our gastro tour in Italy with Veloce was simply unforgettable. We enjoyed Michelin-starred meals, beautiful landscapes, and automotive-themed discussions. Kat’s expertise in motorsport added an exciting layer to the trip, and Richard’s organisation was flawless. It was the perfect blend of luxury, food, and motorsport passion.
Olivia P / Birmingham
What Our Clients Have To Say
An Elegant Evening with Expert Insights
The Veloce social event was a perfect balance of sophistication and passion. The dinner with a guest speaker from the automotive world was both enlightening and enjoyable. The entire evening was flawlessly organised by Richard, and Kat’s knowledge in conversation added a unique dimension to the experience. A truly memorable event!"
Sarah W / London
What Our Clients Have To Say
The Ultimate Automotive Tour
Our tour with Veloce was absolutely top-notch. Visiting the car factory and the exclusive F1 factory was a dream come true for any car enthusiast. Kat’s expertise during the driving part of the event added a unique dimension, and Richard’s planning and coordination were impeccable. The whole day was perfectly tailored to our group.
Michael H / Manchester
What Our Clients Have To Say
A Perfect Blend of Driving and Dining
Veloce’s private event was one of a kind. The combination of a factory tour and an automotive-themed dining experience was something I’ll never forget. Kat’s driving tips during the experience were invaluable, and Richard’s seamless event management made the day effortless. It was the ultimate luxury car experience.
Samantha J / Birmingham
What Our Clients Have To Say
An Unforgettable Automotive Experience
The Veloce team curated a truly remarkable automotive-themed event. From touring an F1 factory to the bespoke dining experience, every element was flawlessly executed. Kat’s insight into the driving experience added a personal touch, while Richard ensured everything ran smoothly. It was a perfect mix of excitement, luxury, and automotive passion.
David L / London
What Our Clients Have To Say
Professional Coaching with Full Support
Veloce’s program delivers on all fronts. Kat’s and her team’s coaching elevated my racecraft, and the simulation and fitness training took me to the next level. Richard’s management of sponsorship and the overall racing program meant I could focus on improving without worrying about the business side of things.
Emma R / Junior Racer
What Our Clients Have To Say
Driver Technique and Fitness Mastery
Veloce’s coaching is fantastic—their ability to break down complex techniques made a big difference in my driving. The Veloce team’s focus on fitness, nutrition, and simulation training really helped me prepare for race weekends. Richard and Kat also played a key role in keeping my season organised and running smoothly.
Josh T / Formula Driver
What Our Clients Have To Say
Focused, Personalised Coaching
The Veloce team coaching really helped me unlock my potential on track. The team’s use of simulators and mind coaching was particularly useful in sharpening my skills. With Kat and Richard managing the logistics and offering key sponsorship advice, I felt completely supported throughout my development.
Tom F / GT Driver
What Our Clients Have To Say
Holistic Driver Development
The Veloce team offers unparalleled driver development. Kat’s expertise on track helped me get faster and more consistent, while Richard’s advice on managing my racing program and sponsorship was invaluable. The combination of mind coaching, fitness, and media training prepared me for every aspect of the sport.
Sophie L / Amateur Racer
What Our Clients Have To Say
Complete Racing Support
Kat’s coaching was exactly what I needed to refine my driving technique. Her attention to detail, combined with the Veloce team’s support in simulation and fitness, made a noticeable difference in my performance. Richard’s guidance on the sponsorship side was a game-changer, giving me the confidence to secure backing for my racing season.
Alex M / Junior Driver
What Our Clients Have To Say
OMG so much fun!
I had a bespoke driving/track day with Kat and Richard. OMG so much fun! I laughed and learnt about advanced driving techniques and road skills. I would love to be a stunt driver and to have the encouragement Kat gives to pursue what I would like to do is amazing.
My session was split between Kat and Richard, one of my top moments was with Richard driving on a wet surface, my car was a bit too smart for what we wanted to achieve, so Richard did a handbrake turn which at first frighted the socks off of me, but I just couldn't stop laughing afterwards.
They are lovely people and it's down to you to make the day what you want it to be! I can't wait for my next session!! The encouragement they both give is amazing, explaining the whole day and each section was broken down and explained before we did anything.
The best bit is they understand that it doesn't matter if you have something you think will stop you, it doesn't it's only you! Before we even decided on a plan they meet their clients, we had a Zoom meeting, which is a great idea. You see if you all click and discuss what you want to achieve, all I can say is do it, give it a go, you won't regret it! Thank you again Kat and Richard!!
Clare W / Millbrook/Road Day
What Our Clients Have To Say
Can’t recommend them highly enough.
I came across Veloce Driving through recommendations in a couple of Porsche forums, when I was looking for some advanced training.
I was very aware that my 911 was an exceptional car, and I was only an ordinary driver. I wanted to raise my level of skill to be able to enjoy my car more and to be able to do it justice and use its capabilities more fully.
First off was a day at Millbrook Proving Ground, where we explored the behaviour of the car in some fairly extreme situations! It was enormous fun, and I progressed a great deal in the course of the day. I finally got to experience a bit of what my car is capable of and learn a lot more about it. In safety!
Next was a track day at Goodwood, which was a little intimidating at first. It’s a fast circuit, there’s no runoff, and my insurance didn’t cover it! However, we worked at it progressively, starting slower and then gradually building the pace throughout the day until I was pulling off some fairly respectable laps I believe for my first time on track.
My confidence (and ability) grew a great deal during the day. Both days were great fun, very exciting and quite challenging, but extremely enjoyable. I asked for Kat and Richard specifically because they make a great team.
Intentionally or otherwise, they seem to work on different aspects of your driving so you get much more than you would from a single coach. I look forward to doing many more days. Can’t recommend them highly enough.
Tim F / Track Day Client
What Our Clients Have To Say
Kat and Richard helped me achieve my ambition
Kat, Richard and their team are fun to be around and they bring first-hand experience and the right balance of pressure and support needed to succeed in a motorsport environment.
Their coaching is tailored and personal to you as an individual. As a team, they complement one another and bring a great blend of knowledge, experience, energy and enthusiasm.
I came to Veloce with no motorsports experience. I’m also deaf and struggle with social anxiety. I set out to prove that I could compete in motorsport despite my inexperience and disability.
Kat and Richard helped me achieve my ambition, supporting me before, during and after every race and after just a few events they helped me go from the back of the pack to achieving a double pole in qualifying.
Kat and Richard gave me the confidence and skills needed to compete and have fun, whilst allowing me to demonstrate my ability and not my disability. That’s the best thing the Veloce team delivered for me this year.
With great coaching, I now know I can compete with other more experienced drivers and I plan to achieve more with Veloce next season.
Sarah T / Racing Driver
What Our Clients Have To Say
Thoroughly recommend Veloce Driving and their team
Took my first tentative steps onto the race track a few years ago. Got the bug and was enjoying it, but wanted to get better. Found Kat through Porsche Club GB and have been working with her for the last 3 years.
Started with the fundamentals of learning the tracks, the correct lines and braking points and have progressed to work on balance, weight transfer and timing.
I always use a GoPro/data, and we always review the past sessions on the track day we are attending, so that we go into the day knowing what to work on. Kat helps me pick the pace up throughout the day whilst ensuring we stay safe and in control.
Afterwards, we review the video/data, and I get a written report of how I performed and what the next potential improvements are. Thoroughly recommend Veloce Driving and their team to anyone wanting to explore what their car can really do in a safe environment and have some fun.
Andy H / Regular Track Day Client
What Our Clients Have To Say
Kat’s Enthusiasm for driving is infectious
Kat’s Enthusiasm for driving is infectious. Her positive and encouraging coaching style has built my confidence and developed my technical driving skills at a pace that wouldn’t have been possible without her input.
You’ll always have a great experience with the Veloce team and it’s well worth the investment if you want to make the most of a track day or develop your skills to move forwards into motorsport.

